Many people already know the Stories function from Instagram. Facebook has also been offering this function for some time, now also with advertising.
Facebook allows you to post new posts as a story. These are slideshows of images and videos that are visible for 24 hours and can be commented on by other users. Facebook is now offering advertisers worldwide the ability to place advertising between slides.
This is described in more detail on Facebook Business According to this, 300 million users worldwide already use Facebook and Messenger Stories. A lucrative market for advertisers. The advertising in Facebook Stories has been tested in the USA, Mexico and Brazil for five months The first companies to place advertising (including iHeartRadio, Kettle Chips and KFC) are already reporting a significant increase in their number of interested parties. For example, an advertisement looks like this:

In an Ipsos survey, 62% of respondents said they were more interested in a brand after seeing it in a story, and 34% also clicked on it to find out more in online stores. So it's only logical that this function is now available not only on Instagram, but also on Facebook.
It remains to be seen how well users worldwide find it to see advertising in Facebook Stories.
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