Given the difficulty of distinguishing these fake or AI-generated reviews from genuine ones, the question arises as to how consumers can protect themselves and find trustworthy product reviews.

Problem AI-generated reviews

Because AI-generated reviews use the same language patterns as human reviews, they are difficult to distinguish from real reviews. The platforms use algorithms to recognize conspicuous language patterns. However, advanced AI programs like ChatGPT can bypass these detection systems.

The extent of the deception is so great that even experts have difficulty distinguishing between AI-generated and human reviews.

Consumer protection and legislation

The US consumer protection agency FTC and the Federal Association of Consumer Organizations (vzbv) have warned against the fraudulent use of AI. They emphasize that both consumers and platform operators need to be vigilant.

The AI ​​law recently passed by the EU Parliament provides for a labeling requirement for content generated with the help of artificial intelligence. However, enforcing and sanctioning non-compliance with these regulations is challenging as fraudsters are unlikely to comply.

How can consumers protect themselves?

Consumer advocates point out that information requirements only provide limited protection. To protect themselves from AI-generated counterfeits, consumers should also develop their own strategies. This can be done, for example, by comparing reviews on different platforms or by searching for trustworthy test and rating portals.

Conclusion

AI-generated customer reviews represent a growing challenge for online commerce. To find effective solutions to detect and combat these fraudulent practices, consumers, platform operators and consumer protection organizations must work together. Consumers need to be made aware of this misleading and equipped with the necessary knowledge to make informed decisions.

Source:

t-online.de

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