Aldi gift card: Competitions are a popular form of leads to lure users and ultimately collect personal data.

Lead generation is about attracting prospects. The competition only serves as bait, because the supposed raffle date is often far in the future and the participant is supposed to make their data available to a list of sponsors. Such competitions have been available on Facebook for years.

The method consists of 3 steps: the bait, the bridge, the conclusion.

Detailed analysis

The bait: In this case, the lead lures you with a status post on Facebook and claims that you can win an Aldi gift card. It appears the competition is being organized by Aldi.

The bridge: We follow the link and go to an external website. If we answered a few questions we would be given the chance to win. By the way, it doesn't matter which answer you choose here: you always win!

[mk_ad]

The comments are mostly generated and do not reflect the opinions of existing Facebook users.

The exit: We end up on another website that directly shows an input mask. The small print states that this is a competition run by Inside Lead GmbH.

Aldi has nothing to do with this competition. The company's well-known name was simply used as bait.

true purpose of the competition is revealed . We only get one CHANCE to win. If you want to have the chance to win the voucher, you should not only make your data available to the competition organizer, but also to a number of different sponsors.

They can now inform the participant about offers from their respective business area. And by informing we mean a deluge of advertising via email, telephone, push messages and/or post…

We have seen this exact method several times before. Also with other vouchers as a lure. The following companies, among others, kept coming to our attention: Naturvel PTE. LTO, adpublisher, red lemon media GmbH, Lead Spot Media, Proleagion, Spar Advisor Ltd., Planet49, Green Flamingo, 7sections, CEOO, … .

Additional Information:

Are you wondering what the operators want to achieve with such competitions? Just read our article This is why there are fake competitions .

Would you like to learn to better assess competitions? Read our article Facebook competitions: What is allowed, what is forbidden? .

Also take a look at our list of current Facebook competitions !


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Notes:
1) This content reflects the current state of affairs at the time of publication. The reproduction of individual images, screenshots, embeds or video sequences serves to discuss the topic. 2) Individual contributions were created through the use of machine assistance and were carefully checked by the Mimikama editorial team before publication. ( Reason )