Voice assistants should, if possible, have a female voice. 66 percent of users prefer this - and just ten percent a male one. These are the results of a representative survey commissioned by the digital association BITKOM among 1,163 people in Germany aged 16 and over, including 1,012 Internet users.
Men want a “she”
According to the survey, a fifth of users of digital voice assistants have no preference at all: they don't care whether the devices speak with a female or male voice. There is also a certain, although not too big, difference between women and men who use digital voice assistants: 60 percent of women also prefer a female voice - and 71 percent of men. Eleven percent of women would prefer to communicate with a voice assistant with a male voice - and eight percent of men.
There has been a notable shift in the past six years, notes BITKOM. Of 1,004 respondents in 2016, 39 percent were interested in the then completely new applications such as Amazon Echo or Google Home. Among them, 42 percent preferred a female voice, while 32 percent preferred to communicate with a voice assistant with a male voice.
Habituation effect occurred
“Digital voice assistants are becoming more popular. It is obvious that a habituation effect has occurred with regard to the voice. Because Alexa, Google Assistant, Siri and Co speak with a female voice by default, users have gotten used to it,” says Sebastian Klöß, BITKOM expert for consumer technology.
The numbers come from the trend study “Future of Consumer Technology – 2022”, which this year focuses on the topics of Metaverse, AR & VR as well as streaming and voice assistants. It is available for free download: https://www.bitkom.org/zukunft-consumer-technology
Source: pte , Bitkom
If you enjoyed this post and value the importance of well-founded information, become part of the exclusive Mimikama Club! Support our work and help us promote awareness and combat misinformation. As a club member you receive:
📬 Special Weekly Newsletter: Get exclusive content straight to your inbox.
🎥 Exclusive video* “Fact Checker Basic Course”: Learn from Andre Wolf how to recognize and combat misinformation.
📅 Early access to in-depth articles and fact checks: always be one step ahead.
📄 Bonus articles, just for you: Discover content you won't find anywhere else.
📝 Participation in webinars and workshops : Join us live or watch the recordings.
✔️ Quality exchange: Discuss safely in our comment function without trolls and bots.
Join us and become part of a community that stands for truth and clarity. Together we can make the world a little better!
* In this special course, Andre Wolf will teach you how to recognize and effectively combat misinformation. After completing the video, you have the opportunity to join our research team and actively participate in the education - an opportunity that is exclusively reserved for our club members!
Notes:
1) This content reflects the current state of affairs at the time of publication. The reproduction of individual images, screenshots, embeds or video sequences serves to discuss the topic. 2) Individual contributions were created through the use of machine assistance and were carefully checked by the Mimikama editorial team before publication. ( Reason )

