The report states, among other things, that Amazon invested more than $900 million in brand protection in 2021. According to Amazon, 12,000 employees are working on this topic.
The company speaks of progress in three key areas:
- Protection of the Amazon shop,
- Tools that allow rights holders to work with Amazon to better protect their brands,
- and to hold black sheep accountable.
The online giant not only sells items itself, but also acts as a platform for other retailers - this is an opportunity for product counterfeiters to bring their fake items into the Amazon logistics cycle. Last year, the group therefore expanded the controls when setting up a dealer account. In the USA, Great Britain and the EU countries, applicants have been verified personally since the previous year. Amazon claims to have stopped 2.5 million attempts to create fraudulent sales accounts. Before that, the piracy accounts were still at six million.
The offerings of existing retailers are also automatically searched for signs of counterfeit products. Amazon offers brands affected by product piracy the opportunity to register and report trademark infringements. 700,000 brands are already using this, which is an increase of 40 percent compared to the previous year. Through these brand protection tools, reports of copyright infringement have decreased by 25 percent compared to the previous year.
Amazon says it has identified, confiscated and disposed of three million counterfeit products in collaboration with brand and law enforcement authorities. This involves items that the counterfeiters wanted to bring into Amazon's logistics cycle, but also cases in which the company helped to uncover counterfeiters' warehouses.
This might also be of interest: Amazon is finally showing real discounts
Source: amazon press , Amazon: BrandProtection Report , press , Heise , WirtschaftsWoche
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