Competitions appear on Facebook almost every day and captivate Facebook users. They hope for a really big win but in the end they come away empty-handed. In the end, only the operator of the fake competition “wins”.
As is currently the case in this case. It is the “Autohaus Becker”. Due to a very high number of user inquiries, we constantly check Facebook competitions for their seriousness! This competition is not serious. It deceives the participants. It doesn't meet Facebook's criteria and uses fake elements like the page name and cover photo!
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blacklist for dubious Facebook competitions since September 2019

Even if you can see the name “Becker GmbH” in the cover photo of the page, you should not trust this information. We went on a search and found the original image online. The cover photo of the page actually belongs to the company BMW Scheller. More precisely to the Ludwigshafen branch and was stolen from the associated website . In addition, “Autohaus Becker GmbH” really exists. It is a Ford dealer in Mörfelden. He also became a victim of this fake competition on Facebook because his name was misused.
In comparison: The manipulated photo is in the upper part and the original is in the lower part

The competition itself! Apparently a “3 Series BMW” will be raffled off among 5 participants. To do this, the user does not have to do anything other than share the post and comment with the word “Congratulations”. And this is also done by the users. “Congratulations” are continually commented on every minute, as you can see from this screenshot.

The two pictures that are supposed to represent the alleged prize were also simply stolen from other websites on the Internet. For example, we found the first picture with the yellow bow on a website that offers exactly such car bows, as you can see in this screenshot:

What happens if you comment and take part in this competition?
The participant will be contacted via Facebook Messenger and redirected to a website.

If you follow the link, you will end up on a website with a competition form. The imprint shows that this is a so-called lead company. In other words: This is about generating data sets. Once you are registered in the database, you will be bombarded with advertising spam and newspaper subscriptions from many other companies via various channels, such as by telephone, post or email. This can also be seen in the small print.

The small print says: “ Yes, I agree that the companies listed on the sponsor list will inform me by telephone, post or email about offers from their respective business areas. I also agree that the competition data will be passed on to the sponsors and used by them for this purpose. revoke my consent at any time (see point 6). If you want to take part in the competition without giving your consent, that is also possible (see Section 4 of the Conditions of Participation).”
Since some people on Facebook are not yet aware that there are no real prizes in such competitions, we would like to explain again...
... the fake competition on Facebook!
Take a real or fictional occasion and tell the user that there is something great to be won on the occasion of these great events.
The criteria for participation are quickly listed:
- Leave a Comment
- split
- like
- send personal message
Sometimes a deadline for participation is added, but the competitions are usually deleted by the operator before this deadline. To ensure that there are no actual winners, the site owner should be contacted via personal message. If the fake is successful, a new competition with a different prize will be created within a very short time. It doesn't matter whether you were able to win a car and then a dream house...
The main thing is that users interact or follow a link that actually has completely different purposes.
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“But if I play along, it won’t hurt anyone!”
True. Only yourself by showing your entire circle of friends and acquaintances on Facebook how gullible you are . You also show this to the creator of the page, who will be very interested in luring you with further competitions in the future in order to get more data from you. Because data brings money. And pages with a lot of likes and shares sell well.
“How am I supposed to know when a competition is real?”
We have a very simple checklist for this. If several or even all of the points on this list apply, you should stay away!
- Either a well-known brand, a well-known company is represented or an imaginary name is used
- Users are forced to like and share, which is the case here
- there is no (credible) imprint
- no conditions of participation exist
- no contact option
- no correct company (imprint) available
- Page has only existed for a short time
- no winners will be announced
- Prizes are provided by sponsors who “do not wish to be named”
- The prizes are advertised with copied images from the Internet
- For well-known companies, look for the blue verification check mark that is often present behind the page name in the cover photo
Do you have friends who take part in competitions like this?
Then please point out that this is a fake competition. But also explain to them why there is nothing to be gained from this and similar sites. And be emphatic, because if these people have their friends list open on their profile, you, as friends of that gullible person, are also interesting to those who create fake competitions.
What else can happen
Note: Why is/was there this competition? Of course there is a financial interest behind these sites. There are various ways you can profit from successful fake competitions. Everything is possible, from harmless page sales to nasty subscription traps.
So far, we have seen a lot of fake competitions that these types of competitions are always very similar. In the first stage, they seduce with their simple participation. You should share and like a high-quality potential win. Anyone can do it, it's not a hurdle. This attracts people.
Possibility of “side sales” / “like farming”
With the help of these attracting events the site is then “bred”. The site operator is working to increase fan numbers. At a certain point, this site will be for sale. Fans just end up wondering what content they'll see after the sale and why they ever liked that page.
“Affiliate” option
Once the number of participants reaches a certain point, the description of the competition will be changed. The conditions of participation are supplemented and a link is usually included that you should visit. There are some affiliate programs waiting there through which the “organizer” collects commissions.
In the harmless case, these are partner programs that provide the participant with a lot of advertising; in the extreme case, there is a WAP billing subscription trap hidden behind the link for visitors via smartphone (from which the organizer also collects commissions, of course). Every now and then you can find these sophisticated Facebook pages for sale on eBay.
No matter what else happens: the advertised profit doesn't exist!
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Notes:
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