I was amazed! “Because of Russian propaganda: Fiege brewery removes “Z” from Zwickel label” is the title of the Ruhr Barons in a recent message on their blog. Then I became really curious as to why that is. And indeed, it's about the Z.
But the Z is now gone. The red Z that was clearly visible on the label of the Zwickel beer bottle. The Fiege brewery from Bochum has also published a press release . And in fact the missing label is said to be related to the war in Ukraine and the Z that the Russian troops use.
Press release from Fiege:
The Moritz Fiege family brewery introduced a new, popular type of beer called “Zwickel” in 2018 and has been offering it in restaurants and retailers ever since. Since their market launch, the swing-top bottles have had a label on the front that, in addition to naming our brewery and the type of beer, also shows a red “Z”, which stands for “Zwickel”.
The letter “Z” has taken on new meaning as a result of Russia’s war of aggression against Ukraine and has been used as a symbol by the Russian army and its supporters since the beginning of hostilities.
As the Moritz Fiege family brewery, for which togetherness is always our top priority, we expressly distance ourselves from this.
The workforce, works council and owner family are dismayed by the brutal war that Russia is waging against Ukraine and its people. In order to prevent any misunderstandings and to prevent our beer from being misused for unwanted purposes, we have decided to sustainably redesign the label for our Zwickel. Because this takes some time, we will deliver the bottles without a belly label from the next bottling until further notice. There will be a card in each box to inform buyers about this. Our full solidarity goes out to the people of Ukraine.
Different reactions
The reactions to the posting on the Fiege brewery's Facebook page were mixed. Many commentators note that it makes little sense to generally demonize the letter Z. Others, on the other hand, find the statement good and the look of the bottle without a label appealing.
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