Something big is happening again in the world of social media: Facebook and Instagram, the giants under the umbrella of the Meta Group, are reviving an old era. Later this month, European users will have the opportunity to break away from the rhythm of algorithmic feeds and instead discover content from the people they follow through chronological feeds. A remarkable twist that promises a journey back to the beginnings of these platforms. But what is behind this change?

The comeback of chronological feeds (newest first, oldest last): A step back in time

The Meta Group, mother of Facebook and Instagram, has officially announced that the chronological order of posts will be reintroduced. European users will soon have the choice to move away from algorithmic recommendations and experience an order based on when the content is created. This change promises a return to a simpler, linear feed that turns browsing through posts into a journey through time. However, the question remains open for now as to whether users will actually see all posts that their friends make, or all new posts from pages they follow, or new posts from all groups.

A step in line with the Digital Services Act

However, the return of chronology is not a spontaneous decision by Meta. It is in line with the European Union's Digital Services Act, which provides for the regulation of digital platforms in Europe. As one of the “gatekeepers,” Facebook is obliged to meet certain requirements to ensure a healthy digital environment for its users. The option to move away from algorithmic feeds and display content in chronological order is a direct response to these needs.

A step back to go forward

The return to chronological feeds is not only a nostalgic move, but also a smart meta move. By giving users more control over their user experience on the platform, the tech giant could strengthen trust in its own platforms and at the same time give in to regulatory pressure from the EU. This shift shows that the technology industry is ready to address society's concerns while driving innovation. However, this knowledge first had to be brought to the attention of the group in terms of regulation.

Fact checks

Claim 1: European users of Facebook and Instagram will soon be able to see content from people they follow in chronological order.
Fact check 1: Correct. The Meta Group has announced that this option will soon be available to European users.

Claim 2: The return to chronological feeds is a response to the EU's Digital Services Act.
Fact check 2: Correct. The change is a response to the Digital Services Act's regulatory requirements, which require gatekeepers like Facebook to meet certain requirements.

Claim 3: This change will not completely eliminate algorithmic feeds.
Fact check 3: Correct. The change allows users to choose between algorithmic recommendations and chronological ordering.

Claim 4: Returning to chronological feeds could increase user trust.
Fact check 4: Correct. Greater control over feeds could increase users' trust in the platforms.

Claim 5: Other companies such as Apple and Google are also regulated by the EU.
Fact check 5: Correct. Companies such as Apple and Google also fall under the special supervision of European market watchdogs due to their market power.

Conclusion:

The return to chronological feeds on Facebook and Instagram is not only a nostalgic step, but according to Meta it is also a strategic decision to give users more control while complying with EU regulatory requirements. This change could create a win-win situation for everyone involved: users receive a more familiar user experience while platforms fulfill their commitments and increase their attractiveness. In an ever-changing digital landscape, it is encouraging to see companies responding to user needs while also finding innovative ways to move forward. Sometimes corporations have to be forced to enforce consumer protection... Even if that means serving old wine in new bottles.

Source:

Facebook
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Notes:
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