Palm oil: Just over a year ago, a commercial that the British supermarket chain Iceland wanted to use as a Christmas clip was banned.

The clip is about the problems with palm oil, which is talked about by a little orangutan jumping through a child's room. The message is: Avoid palm oil!

Now we received the following message:

Claiming a commercial would be forbidden, probably to keep us away from the truth or something else. I couldn't find any evidence of this in my own research. Above all, people talk about it as if it were banned everywhere, which is very unlikely. I've seen it more often in some groups in the last week, even though the original is older, it seems to be becoming more popular again.

We're talking about a video that was uploaded "Kapaw" Facebook page

The fact check

The commercial was actually not allowed on TV in the UK. However, the reason for this is not because of the video itself, but because of the producer. The statement that the video is too political is not true here.

In addition to the version of "Kapaw" that was adapted for publication, there are two other versions - from the supermarket chain Iceland and Greenpeace .

The video was also originally produced by Greenpeace. Iceland had reached an agreement with Greenpeace to use this video while removing the Greenpeace logo. It is important to know why the video (hereinafter in the Greenpeace version) was not approved.

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As colleague Andre wrote in 2018 , Greenpeace is part of Clearcast, a body responsible for reviewing advertising before broadcast to the public and is both listed as a political organization. Therefore, as produced by Greenpeace, this clip is considered political advertising and contravenes the rules prohibiting political advertising set out by the Communications Act 2003.

Clearcaast's press release on November 9, 2018 states:

Clearcast is the body responsible for clearing ads on behalf of the four major UK commercial broadcasters.
We assess all ads against the rules of the UK Code of Broadcast Advertising; Clearcast is not a regulator and we do not ban ads. The Iceland ad submitted to us is a Greenpeace film which has been appearing on the Greenpeace website for a number of months.
The specific rule Clearcast and the broadcasters have considered is:
An advertisement contravenes the prohibition on political advertising if it is:
An advertisement which is inserted by or on behalf of a body whose objects are wholly or mainly of a political nature.
Clearcast's concerns do not extend to the content or message of the ad.

In German it means that Clearcast evaluates all advertisements according to the rules of the UK Code of Broadcast Advertising; Clearcast is not a regulator and they do not ban ads. The Island advert submitted to Clearcast is a Greenpeace film that has been showing on the Greenpeace website for several months.

In this case, that means:
An advertisement violates the ban on political advertising if it:

An advertisement inserted by or on behalf of an entity whose objects are wholly or predominantly political in nature.

Clearcast's concerns do not extend to the content or message of the ad.

Sources: Guardian , Clearcast


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Notes:
1) This content reflects the current state of affairs at the time of publication. The reproduction of individual images, screenshots, embeds or video sequences serves to discuss the topic. 2) Individual contributions were created through the use of machine assistance and were carefully checked by the Mimikama editorial team before publication. ( Reason )