Sweets, mulled wine, Advent calendars and co.

Just in time for late summer, retailers ring in the pre-Christmas season. Sweets, mulled wine, Advent calendars and the like are taking over the shops. Because consumer demand for something special is booming in the run-up to Christmas, manufacturers and retailers are reacting and offering special products that are far from the standard.

Aside from the tried and tested sweets calendar, Advent calendars with various products are also offered. There should be something for everyone.

“There are no limits to diversity. There are Advent calendars with sweets, salty foods, spirits, teas, spices, cosmetics, perfumes, toys, incense candles or special surprises for adults,” summarizes Micaela Schwanenberg from the Saxony Consumer Center.

Hardly any manufacturer doesn't try to present their products to customers more or less skillfully as a pre-Christmas surprise, distributed across 24 doors.

Higher prices for products in finished Advent calendars

The prices for the calendars are sometimes enormous.

“It must be clear to consumers: Something special has its price! And the price-performance ratio is not always right,” points out Schwanenberg.

The special Christmas presentation, especially for calendars with sweets and snacks, means that the products included are significantly more expensive than the standard products. Advent calendars with cosmetics, on the other hand, are often real bargains. In any case, the price comparison is worth it. You should check which products are hidden in the calendar and at what price they would be available without the special calendar design. Calendars usually indicate which products are included.

In some circumstances, it may be more worthwhile to create your own individual Advent calendar. Another must is to check the calendars for their individual suitability, for example whether toy calendars are suitable for children. It should also be clear to consumers that calendars sometimes contain discontinued products or new products.

Source: Saxony Consumer Center

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