Crises and economic uncertainty
Double-digit inflation rates, skyrocketing energy prices and fears of a recession are reducing the willingness of every second German to spend on the upcoming shopping discount days Black Friday (November 25th) and Cyber Monday (November 28th). This is shown by the benchmark study by the strategy consultancy Simon-Kucher & Partners .
Many Germans are reserved
While 41 percent and 49 percent of respondents want to spend less money on the two days, only 14 percent plan to increase their corresponding spending. Consumers are therefore much more cautious compared to other countries. Globally, almost a quarter of respondents plan to increase spending this year.
Despite consumers' reduced willingness to spend, participation in the two excessively advertised promotional events remains a must for retailers, according to the study. More than 80 percent of consumers want to make purchases on Black Friday, and on Cyber Monday the figure is still over 60 percent, it is said.
Nothing works without an immediate discount
64 percent of consumers expect an immediate discount, either as an absolute or relative price reduction. Consumers also have very clear ideas about the height. In general, discounts of between 20 and 30 percent are expected. However, promotional mechanisms such as volume discounts or discounts on the next purchase, which reward additional purchasing activities, are hardly valued by many.
Source: pte
In keeping with the topic:
Warning about these fake
Black Friday competitions! WhatsApp warning about “Amazon
Black Friday 2022″ Beware of Black Friday fake offers
If you enjoyed this post and value the importance of well-founded information, become part of the exclusive Mimikama Club! Support our work and help us promote awareness and combat misinformation. As a club member you receive:
📬 Special Weekly Newsletter: Get exclusive content straight to your inbox.
🎥 Exclusive video* “Fact Checker Basic Course”: Learn from Andre Wolf how to recognize and combat misinformation.
📅 Early access to in-depth articles and fact checks: always be one step ahead.
📄 Bonus articles, just for you: Discover content you won't find anywhere else.
📝 Participation in webinars and workshops : Join us live or watch the recordings.
✔️ Quality exchange: Discuss safely in our comment function without trolls and bots.
Join us and become part of a community that stands for truth and clarity. Together we can make the world a little better!
* In this special course, Andre Wolf will teach you how to recognize and effectively combat misinformation. After completing the video, you have the opportunity to join our research team and actively participate in the education - an opportunity that is exclusively reserved for our club members!
Notes:
1) This content reflects the current state of affairs at the time of publication. The reproduction of individual images, screenshots, embeds or video sequences serves to discuss the topic. 2) Individual contributions were created through the use of machine assistance and were carefully checked by the Mimikama editorial team before publication. ( Reason )

