The well-known and popular sales portal has no longer been part of eBay since June 2021. The name should also be adjusted accordingly.
“ebay Kleinanzeigen” becomes “Kleinanzeigen.de”
After the change, “ebay Kleinanzeigen” will become “Kleinanzeigen.de”. The company has already secured the domain.
Of course, a new logo will also be necessary for this. But the company is taking enough time to make the adjustments. The changes should be implemented by 2024, says Stern . Because there is a lot to do - the name and new brand identity will not be the only innovations.
The “Buy Direct” function will be implemented on the online marketplace in the coming weeks. This is similar to eBay’s “Buy It Now” option.
More security for users
In general, the focus should be on security for users of the sales platform.
The operators want to ward off attempted fraud and known scams from the outset. User data should be protected. For example, sellers' telephone numbers should no longer appear in advertisements. If users would like to be contacted by telephone, they can only note this directly in the advertisement text, because the input field for contact via telephone has been removed from eBay Classifieds.
Because some users may find this a disadvantage, the company explained that it weighed the pros and cons of having phone numbers appear. However, frequent scams that took place via external messengers such as WhatsApp were only possible because a telephone number was available. We now want to put a stop to this.
Accounts will also be protected in the future using two-factor authentication. This means that whenever suspicious login attempts occur, users are informed and asked to identify themselves using a second factor such as their email address.
Source: stern.de , FAZ
You might also be interested in: Warning about scams via eBay classifieds
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