This is how users are lured: The Facebook page DisneyPlus.ch claims to be looking for testers for the Disney video-on-demand service.
Not an official Disney site: DisneyPlus.ch. We already know the scam from before . Becoming a tester for a product is simply an excuse to lure Facebook users to a data entry screen.
Lead generation is about attracting prospects. The competition only serves as bait, because the supposed raffle date is often far in the future and the participant is supposed to make their data available to a list of sponsors, while others lead directly to a subscription trap. Such competitions have been on Facebook for years.
The method consists of 3 steps: the bait, the bridge, the conclusion.
Detailed analysis
The bait: In this case, the lead lures with a status post on the Facebook page DisneyPlus.ch and claims that Disney is looking for testers. It seems like the offer comes from Disney itself - but the site is not officially owned by Disney!
The bridge: We follow the link and go to an external website. We should be able to enjoy films for just $2... but such lure offers usually turn into an expensive subscription after 3-5 days.
[mk_ad]
The comments are mostly generated and do not reflect the opinions of existing Facebook users.
The exit: We end up on another website that directly shows an input mask. The small print often contains the true purpose of the lead: an expensive subscription or the consent of sponsors to be flooded with advertising... there is really nothing to gain.
Additional Information:
Are you wondering what the operators want to achieve with such competitions? Just read our article This is why there are fake competitions .
Would you like to learn to better assess competitions? Read our article Facebook competitions: What is allowed, what is forbidden? .
Also take a look at our list of current Facebook competitions !
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Notes:
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