In the future, Facebook wants to crack down on deepfakes and manipulated media in order to protect users from harmful content.
This primarily affects content that has been manipulated using artificial intelligence or machine learning, so-called deepfakes. Once such content has been identified, it should be deleted. Fake user profiles will be removed.
Monika Bickert, Vice President, Global Policy Management at Facebook, explains: “Manipulation can be carried out through simple technologies such as Photoshop or through sophisticated tools that use artificial intelligence or deep learning techniques to create videos that distort reality, so-called deep fakes. Such videos are now relatively easy to create and can increasingly be found online.”
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Coordination with more than 50 experts worldwide
According to Monika Bickert, several factors are necessary for this undertaking. From analyzing AI-generated content, fraudulent behavior and fake accounts, to collaborating with academics, governments and industry, to tracking the people behind these efforts. Interviews were held with more than 50 experts from technical, political, media, legal, civic and academic backgrounds. This is intended to ensure that Facebook can take optimal action against manipulated media in the future.
Which content is affected?
This primarily concerns content created using AI or machine learning, where content in a video is merged, replaced or overlaid and thereby manipulated in a way that it appears authentic.
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Excluded from this policy are satirical and parodic content or videos in which, for example, the word order has been edited.
Related to this topic: Facebook: Combating manipulated images and videos (deepfakes)
Source: IT Magazine
Article image: Shutterstock / By shuttersv
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