In the last few days, many Facebook users received an email that actually came from Facebook.
This email caused uncertainty among many users: Did the email really come from Facebook? What does this Insights addition mean for site operators? What might need to be changed?
The email that actually comes from Facebook from the sender “advertise-noreply@support.facebook.com” looks like this:

“Hello name ,
If you enjoyed this post and value the importance of well-founded information, become part of the exclusive Mimikama Club! Support our work and help us promote awareness and combat misinformation. As a club member you receive:
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* In this special course, Andre Wolf will teach you how to recognize and effectively combat misinformation. After completing the video, you have the opportunity to join our research team and actively participate in the education - an opportunity that is exclusively reserved for our club members!
Notes:
1) This content reflects the current state of affairs at the time of publication. The reproduction of individual images, screenshots, embeds or video sequences serves to discuss the topic. 2) Individual contributions were created through the use of machine assistance and were carefully checked by the Mimikama editorial team before publication. ( Reason )


As a Facebook Page admin, we want to let you know that we are updating the Page Insights supplement. The Page Insights Supplement is part of our Page, Group, and Event Guidelines.
The Addendum is a shared control agreement under the EU General Data Protection Regulation that applies to the processing of personal data for Page Insights under shared responsibility.
The updated Page Insights supplement will go into effect on November 28, 2019 and will apply to your continued use of Facebook Pages from that date.
Kind regards,
The Facebook Business Team
Many users report that they received these emails even though they were not the administrator of a page, but you also receive the email if you have created an event on Facebook.
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The stumbling block
Under the “Insights” menu item, Facebook page operators can see a whole lot of statistical data that can be used to optimize a page. For example, you can find the post reach, page views and responsiveness to posts.
Of course, you don't see the names of the users directly there, but pure statistics. Facebook, however, has more precise insight into who clicked, liked and commented on what and can use this data, for example, for personalized advertising.
dated June 5, 2018 the European Court of Justice determined that Facebook fan pages in their current design are not data protection compliant . Simply put: The court sees both Facebook and the site operators responsible for how the data is handled in accordance with data protection law, since Facebook and the site operators use the data.
Facebook then supplemented the terms and conditions and made site operators jointly responsible for the processing of the data.
November 2019: The supplement is updated
However, this addition was not enough for the Independent State Center for Data Protection (ULD) in Schleswig-Holstein:
it prohibited a company from operating a fan page because users were not informed that their data would be collected. The company defended itself against this because it could not do anything about the collection of the data, as this would be done from Facebook, as lawyer Robin Schmitt reports on “ BDO Legal ”.
Facebook has now updated that addition again with a few chunks , which is very confusing, but corresponds to a large extent to the GDPR: It lists exactly which data is collected from users of a Facebook page. It was also added that Facebook alone has access to personal data, but site operators only see a summary.
What do I have to consider as a fan page operator?
Although Facebook assumes a large part of the obligations in the context of joint processing according to Art. 26 GDPR, as the “ Isico Data Protection ” page explains, pages on Facebook require at least a data protection declaration in which, among other things, the person responsible for a page is named and for what purposes data is collected.
That sounds complicated!
True, but the “Lawlikes” site has created a sample data protection declaration for Facebook pages, which you download as a PDF here and publish personalized on your own site.
This is a very long text, but you are legally on the safe side!
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Conclusion
The email from Facebook about the Page Insights addition update is genuine. For the most part, Facebook continues to assume responsibility for the processing of collected data, but site operators must inform site visitors of this fact.
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