The introduction of advertising on WhatsApp has been put on hold for the time being.

WhatsApp will now remain ad-free for the time being. Facebook had already presented plans for advertisements within the WhatsApp messenger in May 2019. Just a few days ago there was the following information : “ Facebook announced in 2019 that WhatsApp would no longer be completely ad-free. At the Facebook “FMS” conference, what advertising within the app could look like was presented. This particularly affects the status window, in which full-screen advertisements are displayed.”

Now this project has been stopped.

The department that worked on it was disbanded. Program code that already existed and had been delivered was withdrawn, according to people in the know.

Facebook is sticking to its plans

The company is now prioritizing the exchange of messages between businesses and consumers via WhatsApp. However, plans to integrate advertising remain in place.

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WhatsApp founders Jan Koum and Brian Acton have never believed in advertising within the messenger app. Koum simply considered them disturbing and an “insult to intelligence.” However, both founders have now left the company.

For Acton, his exit from Facebook in 2017 was very costly at $850 million. Koum left Facebook in 2018. The reason for the separation was, among other things, a dispute over the advertising topic.

In keeping with the topic: WhatsApp is not chargeable!

Source: heise.de
Article image: Shutterstock / By Temitiman


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