Meta wants to help users to better overview, search and control the rapidly growing number of short videos on Facebook. In the future, there will be a new menu item for Reels in the main navigation of Facebook Watch. In addition, contextual labels explain to users exactly why they are seeing certain content. At the same time, personalized feedback options give them more influence over which content they would like to see more or less of.

More than two billion reels per day

“Reels are becoming more and more social. “People now share more than two billion of these short videos per day across all of our apps,” says the company’s Meta blog. This number has doubled in the past six months. “That's why we now want to create new ways to better discover the short video formats that interest you most and introduce new control options that help you design your personal video experience on Facebook,” said the US company.

“Reels are becoming more and more social.”

Facebook Blog

Since the Reels are now of great importance, it was decided to give them their own menu item in the main navigation. “We placed it at the top of Facebook Watch to give you quick access to this form of content and to help you discover new creators, trends and content that might interest you,” explains the Facebook parent. It should also soon be possible to switch seamlessly between Reels and longer videos.

MIMIKAMA
Facebook Reels currently, picture. Facebook

Context labels and feedback

Facebook users will soon particularly notice the new context labels that appear when videos are played in the internal video player. These serve to explain to the viewer in more detail why a particular post is being shown to them - for example "because a friend of yours liked it". At the same time, the options for controlling feedback are expanded and structured more clearly. For example, users can choose directly via the menu icon in the app whether they want to see more or less similar content. “With this feedback, we can evaluate the Reels even better and adapt them to your preferences,” promises Meta.

Source:

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