From 2020, social media giant Facebook will limit the number of advertisements that a page on the platform can show at the same time.

Facebook advertising: However, this limitation should not be too strict and should only affect a few advertisers on Facebook. With this measure, the company wants to increase the effectiveness of advertisements.

“Instead of quantity, more quality”

“Studies repeatedly show that the visibility rate of online advertising is decreasing. People change their behavior on the internet, anything too much turns off their brain. That's why it makes sense to limit advertising in order to increase the quality of interaction.

In mid-2020, we are implementing a limit on the number of ads each Page can run at the same time. The ad limits will impact just a small percentage of advertisers, and we plan to share more details about the limits early next year.

This makes the content shown more relevant and offers more quality instead of quantity,” explains brand expert Oliver Schmitt from viennabrand in a press release interview.

According to Facebook, too many ads have a negative effect on their effectiveness. This means they stay in the “learning phase” for too long, i.e. the phase in which Facebook’s system analyzes how they can be used as successfully as possible. This means advertisers spend too much of their budget while the system is still trying to optimize the ads.

[mk_ad]

Most advertisers below the limit

Advertising operators on Facebook will be able to use a special function called “Ad Volume” to check how many ads they can place and which of them are still in the “learning phase”. However, most advertisers would not exceed the limit at the moment; only a few have to adapt to the new adverts.

Related to the topic: Can you block advertising on Facebook? We keep receiving inquiries, like this one right now: “ Do you have any information about this flood of advertising on FB at the moment? I'm inundated with all kinds of crap advertising between my friends' posts. Can I change advertising settings? Thank you very much!

First of all: Blocking advertising in general is not possible without tools such as browser extensions or other apps. Since malware often sneaks into these extensions and apps, we will not go into this topic in more detail and advise against installing such extensions and apps.

But you can influence advertising on Facebook! We have described how this works here.

Sources:
Facebook for Developers
Pte


If you enjoyed this post and value the importance of well-founded information, become part of the exclusive Mimikama Club! Support our work and help us promote awareness and combat misinformation. As a club member you receive:

📬 Special Weekly Newsletter: Get exclusive content straight to your inbox.
🎥 Exclusive video* “Fact Checker Basic Course”: Learn from Andre Wolf how to recognize and combat misinformation.
📅 Early access to in-depth articles and fact checks: always be one step ahead.
📄 Bonus articles, just for you: Discover content you won't find anywhere else.
📝 Participation in webinars and workshops : Join us live or watch the recordings.
✔️ Quality exchange: Discuss safely in our comment function without trolls and bots.

Join us and become part of a community that stands for truth and clarity. Together we can make the world a little better!

* In this special course, Andre Wolf will teach you how to recognize and effectively combat misinformation. After completing the video, you have the opportunity to join our research team and actively participate in the education - an opportunity that is exclusively reserved for our club members!


Notes:
1) This content reflects the current state of affairs at the time of publication. The reproduction of individual images, screenshots, embeds or video sequences serves to discuss the topic. 2) Individual contributions were created through the use of machine assistance and were carefully checked by the Mimikama editorial team before publication. ( Reason )