US civil rights activists at the American Civil Liberties Union: “Must hold networks accountable”
The American Civil Liberties Union (ACLU) has sued Facebook over discriminatory job ads. As the US civil rights activists claim, the social network is said to have enabled ten companies to place advertisements for vacancies on their own platform that categorically excluded women as applicants. According to experts, this form of discrimination is illegal under the current Civil Rights Act. The federal agency Equal Employment Opportunity Commission is now expected to examine the allegations.
“It’s about millions of women”
“One would actually have to assume that job advertisements separated by gender should long ago be a thing of the past. “But five decades after the Civil Rights Act was enacted, which clearly prohibits it, we are still grappling with this problem.”
explains Galen Sherwin of the ACLU Women's Rights Project. This is due to social online networks such as Facebook, which allow their advertising customers to increasingly target their advertisements to certain user groups using specific factors such as age, gender or origin.
“We must not allow this archaic form of discrimination to continue to take root and must hold social networks accountable for providing tools that make it possible,”
emphasizes Sherwin. In the current case, the ACLU filed a lawsuit on behalf of three women.
“This is essentially about millions of women who have been excluded from seeing certain job advertisements on Facebook,”
said the NGO.
“Discrimination is strictly prohibited”
“According to our internal rules and regulations, any discrimination is strictly prohibited,”
“The Verge” quotes a statement from Facebook spokesman Joe Osborne. Over the past few years, the system for preventing abuses on our own side has been significantly strengthened and expanded.
“We will look at these allegations very carefully,”
promises Osborne.
Just under a month ago, Facebook had 5,000 targeting options for advertisers removed from its program U.S. Department of Housing and Urban Development pressetext reported ).
Here, too, there had previously been protests over discrimination because certain user groups, such as members of certain ethnic groups or religions, were specifically excluded from advertisements.
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