Start-up exposes false images from war zones and celebrity porn

The “ Truepic ” app can distinguish excellent Photoshop work from real images and thus expose fakes.

With a generous injection of funds from well-known investors, the start-up can now declare war on fake celebrity images and manipulative edits on the Internet.

No chance for fakes

The start-up behind Truepic has now made it its mission to track down such photos, which have been perfectly edited using intelligent face swap software and are circulating in the hundreds on sites like Reddit. So-called “deepfakes” always cause a stir.

Just a few weeks ago, fake celebrity porn appeared in which well-known faces were subsequently inserted ( pressetext reported ). The need to sort out such deepfakes has now brought Truepic a financial injection of around eight million dollars (around 6.9 million euros).

Financial support comes from investors such as Dowling Capital Partners, former Thomson Financial boss Jeffrey Parker, Harvard Business School professor William Sahlman and others.

“We started Truepic long before manipulated images influenced democratic elections around the world, digital evidence of atrocities and human rights abuses were routinely undermined, or online identities were invented to advance political agendas. However, we now fully recognize the impact on society,”

said Truepic founder Craig Stack.

Form partnerships

“We will invest in image and video analysis and have already identified some subtle forensic techniques that will help us detect fakes such as deepfakes. You can analyze hair, ears, reflections in eyes, and other details that can hardly be realistically reproduced in thousands of frames in a typical video. Identifying a few false images is enough to declare a video false,”

explains managing director Jeff McGregor to “TechCrunch”.

The startup has also begun partnering with NGOs, such as the Syrian American Medical Society, to provide verified documentation of atrocities in conflict zones in Syria.


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