Highly controversial marketing campaign by “Meixin Red Wine Town” triggers shitstorm on the social web!
The Chinese theme park Meixin Red Wine Town had a pig do a bungee jump as a marketing campaign, causing outrage on the social web. At the opening of the park near Chongqing, employees threw the animal tied with a rope from a 70-meter-high tower, according to Chinese news outlet The Paper.
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“Disgusting marketing idea”
The action sparked a storm of outrage on the social media platform Weibo. “There is a difference between killing an animal for food and cruelly mistreating it for entertainment,” writes one user. “It's a disgusting marketing idea to get attention by mistreating a pig,” commented another user.
Pig was thrown from the tower while fully conscious
According to The Paper, the pig was thrown from the tower while fully conscious and screaming loudly. The audience there applauded the bizarre spectacle. After the bungee jump, the animal, which was only half conscious, was carried away by employees. According to a BBC report, it was then taken to a slaughterhouse and killed there.
No law against animal cruelty
The theme park has released an apology for the tasteless marketing campaign. The background to the campaign was “to pray for the fall in pork prices”. The action was “poorly thought out”.
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Due to an outbreak of swine fever, the price of swine fever has tripled since 2018. China has no law that explicitly prohibits the mistreatment of animals, which is why animals are often kept in poor conditions.
DANGER! – The video content can be disturbing!
Source: Chinese theme park's bungee-jumping pig stunt sparks anger on social media / pte / Theme park tortures pig with bungee jump
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Notes:
1) This content reflects the current state of affairs at the time of publication. The reproduction of individual images, screenshots, embeds or video sequences serves to discuss the topic. 2) Individual contributions were created through the use of machine assistance and were carefully checked by the Mimikama editorial team before publication. ( Reason )

