Gambling trap on Facebook: Facebook is considering taking legal action against a perfidious business model.

It's about a start-up called "The Spinner", which is supposed to manipulate people on the platform so that they spend money on gambling in online casinos. According to Facebook, The Spinner's business model violates several of its own policies.

“Gambling companies now spend huge amounts of money on advertising. The fact that they expect added value from this shows that advertising works. Gambling addicts often say that advertising massively increases the risk of relapse. That’s why there have to be strong restrictions here,” says Tobias Hayer, gambling researcher at the University of Bremen, in an interview with pressetext .

Increased risk of relapse

On its website, The Spinner offers to manipulate certain users through targeted social media content for a fee. The site boasts about stopping people from smoking or getting wives to have more sex with their husbands. Over a period of three months, the company sends the selected user ten articles disguised as editorial content that are intended to subtly guide their attitudes or behavior.

Gambling manipulation

According to Forbes, The Spinner's customers include not only individual users, but also companies. This also includes gambling companies and online casinos. The Spinner bombards online gamers on Facebook with hidden advertising in an attempt to get them to play more often on sites that pay for the service. Facebook sees targeting individual users as unacceptable and wants to take legal action against The Spinner.

“Gambling is becoming more and more internet-based. This is where young people come into contact with it for the first time, especially through so-called simulated gambling. There are positive experiences with these gambling-like offers, which sometimes even cost money, for example to be able to continue playing more quickly. “But it’s often not far from simulated gambling to actual online gambling,” concludes Hayer.

via press release

This might also be of interest:

Media Markt warns of false competitions with subscription traps


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