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The fashion chain H&M has presented plans to establish a rental service. This is being tested for the first time in Stockholm and could be expanded to other countries.

H&M, like many other so-called fast fashion companies, has come under criticism. Of course, this is about climate, environment and health. In order to become more sustainable, the company has come up with something special.

Customers who are members of the H&M Club can, initially only in Stockholm, rent clothes instead of buying them.
The service is scheduled to launch at the end of November and will ensure that less is bought and thrown away. At the beginning, however, you will only be able to rent party dresses and party skirts. The rental fee for a week should be 32 euros, but also includes advice from a stylist.

It is unclear when the idea will find its way to Germany or other countries. In Berlin, new H&M items can be rented on a trial basis and “tested” for 48 hours.

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