Greenkama

The love of imperfection - How damaged goods are given a second chance.

Author: Andre Wolf

Article image Imperfection by seeshooteatrepeat / Shutterstock.com
Article image Imperfection by seeshooteatrepeat / Shutterstock.com

Especially at Christmas time, but also in the weeks afterwards, when various vouchers are redeemed, there is not only a lot of purchasing but also exchanges or returns, for example if the desired gift is not under the Christmas tree.

Imperfection: When things aren't perfect in the end. But what actually happens to goods that don't even come into circulation due to small errors or damage? Surprisingly, the trade in so-called “rejected goods” is booming.

This refers to goods that were manufactured in a factory under the same circumstances as ordinary goods, but which have a small defect.

The best-known rejected goods are those in which only the packaging has suffered a small tear or a bruise. These are usually offered for sale by the supermarket itself near the checkout, for example with -50% stickers.

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Imperfection: B-stock

The situation is much more complicated with goods whose errors have already occurred during the production process. If, for example, the wrong color was used or the inscription or logo contains small errors, the retailer will not even stock the product.

The classic faulty product is food with incorrect quantity labeling. This includes, for example, sweets whose weight does not match the packaging. Although the product is flawlessly produced and could be consumed without any concerns, it is not sold in regular grocery stores due to packaging regulations.

Some start-ups have now developed a business model from selling the scrap goods described above. The company buys damaged goods and then resells them via mail order online or in stores.

Imperfection as a concept

However, their “imperfection” is still maintained. The goods are not repackaged in new packaging or repaired, but are resold at cheaper prices than comparable goods without a shortage of end customers.

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Since the companies are grateful for every buyer and the goods would otherwise end up in the trash, the rejected goods can be given a second life and, above all, the idea of ​​sustainability can be preserved.

In summary, it is noticeable that the idea of ​​sustainability is increasingly influencing the consumer behavior of the population.
In addition to the increasing number of flea markets offering second-hand goods, the demand for products that are damaged during production or transport has also increased.

It is commendable that many retailers specialize in ensuring that the products have already been manufactured in their original production facility under fair and environmentally friendly conditions, so that in addition to sustainability, nature is also relieved of our consumer behavior.

via derstandard.at

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Author: Alexander Herberstein; Article image by seeshooteatrepeat / Shutterstock.com

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