The new look of the Facebook subsidiary is intended to make in-app navigation easier. In the future, the button for creating new content will be centrally located in the middle, while the button for Reels will move to the right edge. The shop tab, however, will disappear completely. The new look is scheduled to officially launch in February.

Instagram redesign tilts the shop button

“In February, we will be changing navigation to make it easier for people to share content and connect with friends who have similar interests,” says a statement about the planned design change on the Instagram company blog. This will primarily bring with it a new look for the navigation bar and the menu items it contains.

It is specifically planned, for example, that the change will move the shortcut for creating new content to the center and thus to the most prominent place in the menu bar at the bottom of the screen. The button for reels, which was previously found in the center, now slides to the right. “As part of the change, the shop tab will be removed,” announces the Facebook subsidiary: “However, it will still be possible to set up and operate an online shop on Instagram.”

Criticism of previous changes

When it comes to changes to its design, the management at Instagram hasn't shown any luck recently. In particular, the decision to place the button for Reels in the center of the menu has recently brought the photo and video sharing platform a lot of criticism from users. This was also supported by several prominent community members of the site such as Kim Kardashian and Kylie Jenner, who feared that Instagram wanted to become the “new TikTok”.

Source:

Press release
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