The current “Lidl voucher” on Facebook, just like the “ Rossmann voucher ”, leads to different data collectors! We recommend not taking part in these competitions!

Competitions on Facebook, like the “Lidl voucher” at the moment, are a popular form of leads to lure users and ultimately collect personal data. But what is a “lead” anyway? The “lead” itself is the participant who clicks on this voucher on Facebook.

A lead is a qualified contact with a prospective customer who, on the one hand, is interested in a company or a product and, on the other hand, provides the advertiser with his address data (lead = data record) in order to establish further dialogue and is therefore very likely to become a customer.

The “Lidl voucher” competition on Facebook is the bait!

Lead generation is about attracting prospects. The competition on Facebook only serves as bait, because the supposed raffle date is often far in the future and the participant is supposed to make their data available to a list of sponsors - whether the promised prize will actually be awarded at the end is questionable. Such competitions have been available on Facebook for years.

The method takes place in 3 steps:

  1. the bait,
  2. the bridge,
  3. the conclusion.

1. The bait:  In this case, a user became aware of the “Lidl voucher” competition through a status post from a friend, in which you can supposedly win Lidl vouchers. It appears the competition is being run by Lidl: “Lidl announced that it was giving away a €250 voucher today to everyone who shares this post.”

Screenshot: Lidl voucher on Facebook
Screenshot: Lidl voucher on Facebook

2. The bridge:  We follow the link and get to an external website. If we answer a few questions, we would be given the opportunity to receive a voucher. This contradicts the promise that Lidl would send everyone a voucher if they shared the post. But of course we want the voucher and will do everything that was asked of us. Our security software  warns us immediately of data loss.

Screenshot of the external website of “Lidl”
Screenshot of the external website of “Lidl”

3. The exit: We end up on another website! This is supposedly a competition form!

Screenshot: At the end, the user has to take part in different competitions.
Screenshot: At the end the user has to take part in a competition

This is where the true purpose of the competition becomes apparent : it's about the participants' private data . If you want to have the chance to win the voucher, you should not only make your data available to the competition organizer, but also to a number of different sponsors.

They can now inform the participant about offers from their respective business area. And by informing we mean a deluge of advertising via email, telephone, push messages and/or post…

We have seen this exact method several times before.

Also with other vouchers as a lure. The following companies, among others, kept coming to our attention: Naturvel PTE. LTD, adpublisher, red lemon media GmbH, Lead Spot Media, Proleagion, Spar Advisor Ltd., Planet49 or 7sections GmbH

Additional Information:

Are you wondering what the operators want to achieve with such competitions?

Finally, the note: Lidl has nothing to do with the Facebook competition mentioned. The company's well-known name was simply used as bait to trap Facebook users!


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Notes:
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