Tests by the SAT.1 magazine “Akte 20.18” reveal this suspicion.

In a sample data experiment, WhatsApp users sent each other multiple text messages with the keyword “dog food.”

A few days later, these same users receive advertisements for dog accessories and food on Facebook. Prof. Dr. Johannes Caspar, Hamburg Commissioner for Data Protection and Freedom of Information, is alarmed:

“I think that is a suspicion that weighs heavily. And if that were to be the case, then that would indeed be a practice that violates data protection, for which Facebook and WhatsApp would also have to take responsibility.” And further: “We will investigate this. We will also take a picture for ourselves. We will also understand the experimental constellation.”

When asked by “Akte 20.18”, Facebook said:

“Neither WhatsApp nor Facebook reads. The end-to-end encryption on WhatsApp makes this technically impossible.”

So it's just a coincidence?

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Notes:
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