Not from Media Markt: Competitions are a popular form of leads to lure users and ultimately collect personal data.
We already know the scam from before . Becoming a tester for a product is simply an excuse to lure Facebook users to a data entry screen.
Lead generation is about attracting prospects. The competition only serves as bait, because the supposed raffle date is often far in the future and the participant is supposed to make their data available to a list of sponsors. Such competitions have been available on Facebook for years.
The method consists of 3 steps: the bait, the bridge, the conclusion.
Detailed analysis
The bait: In this case, the lead comes via SMS. It appears that the competition is organized by Media Markt.
The bridge: We follow the link and go to an external website. If we answered a few questions we would be given the chance to win. By the way, it doesn't matter which answer you choose here: you always win!
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The comments are mostly generated and do not reflect the opinions of existing Facebook users.
The exit: We end up on another website that directly shows an input mask. In the small print we see that participation results in a subscription.
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