Few people know what Metaverse is and hardly anyone can define it. This is according to a study by the marketing agency Billion Dollar Boy with 4,560 interviews and surveys with marketers, consumers and creative people in the USA and Great Britain.
According to this, only 28 percent of US citizens surveyed could confidently define and describe the Metaverse, while 21 percent are undecided about their opinion on it. Another 21 percent said they were confused about what characterizes the Metaverse or what it is.
Younger people more active in virtual space
The study also showed that younger people in particular use Metaverse technologies: In the USA, 33 percent of GenZ (born 1995 and older) and 27 percent of Millennials (born 1981 to 1995) surveyed are active users of virtual space. The metaverse is not yet fully constructed, but is a huge space filled with experiments and technologies and enabling user experiences, as “Digital Information World” writes in connection with the new study.
Online content creators are the focus of every social media app. For example, Meta is driving development forward with 3D avatars that can be used on all of its platforms (press release reported HERE ). The Metaverse concept is to replace real-world interactions in all areas of life, including the online information industry. Creator marketing plays a big role in brand success, as many have their products recommended online by content creators. With the study, Billion Dollar Boy wants to explore future options for creators and brands in relation to the Metaverse.
Details about the study “Creator Marketing in the Metaverse Era” can be found HERE (PDF) .
Source: press text
Related: Metaverse: Great curiosity about the unknown
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