Data collectors persistently try to lure users into their trap and lure them with a “free trial package” from Milka.

Even though you might get the impression that Milka herself has nothing to do with the following bait competition. It is a scam to lure Facebook users into a data collection trap.

The Facebook page “Free Trial Pack” is supposedly giving away 10 “Milka Trial Packs”. There is neither a proper imprint nor any other information about the organizer. The site has only existed since February 14, 2020 and was created for one purpose only: to lure users to an external website to get their data.

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In order to get a sample package, the participant should send a private message to the site. He should then share the competition - this does not meet Facebook's criteria.

If the user still participates, they must follow a link that they receive via private message.

The link leads to an external website that shows the potential prize and a data entry mask. Here it becomes clear that Milka has nothing to do with the competition. The organizer is a company called Bluereen – a lead generator.

As part of the raffle, you must agree to make your data available to a number of different sponsors. They can then inform you about offers from their respective business area. And by informing we mean a deluge of advertising via email, telephone, push notifications and/or post.

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“Yes, I agree that the organizer and its partners may contact me by email, push notification, post and/or telephone about offers from their respective business areas. I can revoke my consent at any time. Details here.”

We have seen this method several times before. Also with other vouchers as a lure. The following companies, among others, kept coming to our attention: Naturvel PTE. LTO, adpublisher, red lemon media GmbH, Lead Spot Media, Proleagion, Spar Advisor Ltd., Planet49, Green Flamingo, 7sections and now Bluereen.

Milka itself warns against fake competitions that misuse the company's name.

Data brings money

Unfortunately, the actual purpose of these sites is limited to one thing: collecting data, selling magazine subscriptions and sending spam emails!

Even if you take part and think to yourself “Oh, if I play along, it won’t hurt anyone” – data always brings money and these sites will continue to exist in the future. Facebook pages that deceive you and make money from your personal data. Even a mere like maintains this type of page and harms you and your Facebook friends.

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Note : Competitions regularly appear on Facebook and captivate Facebook users. They hope for a really big win but in the end they come away empty-handed. In these cases, only the site operator “wins”. We check competitions for their seriousness! This competition is not serious and deceives the participants. It doesn't meet Facebook's criteria and uses fake elements!

Fake Facebook pages repeatedly claim to be giving away expensive kitchen appliances, campers or cars. Finding testers for a brand is also a popular way to attract users. This scam is not new .

Further information about such competitions can be found in our article “ How fake competitions work on Facebook! " before.
A list of the current fake competitions on Facebook can be found here .


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