When will Vox, Facebook and other affected parties act?
And again there are advertisements on Facebook in which the show “Lion’s Den” is used for misleading advertising. Ads on Facebook can be recognized by the “Sponsored” note. We have often found advertising in the form of sponsored posts, but at this point it is advertising that appears on the side of the page. But of course the same applies here: Facebook ultimately earns money from this fake news!
Because this form of presentation is fake news! This type of fake news is called “fabricated content” and it ultimately represents an advertising campaign that exploits the reputation of the TV show and its actors and may even cause reputational damage.

Regardless of whether it is with this teaser shown on Facebook or in other very similar cases: it is commercial fake news. After clicking on the teaser on Facebook, a website opens that presents itself in the form of a newspaper report. The website displayed is a pseudo-editorial article that is only intended to entice readers to click on the built-in advertising links.
We have now examined this type of teaser several times, which report on supposed scenes from the show “Lion's Den” and found that all the characteristics of “fabricated content” fake news apply here. In the case examined here, it also becomes clear that not only are the lions being misnamed, but the fabricated content page claims to be “Zeit Online” and a number of other logos are displayed:

Spiegel, Yahoo, BILD, Focus and T-Online are directly included in the context here. However, what we find here is classic commercial fake news. We therefore repeat again:
- Commercial fake news contains pseudo-editorial content that has no truth and does not have to have any truth. Likewise, the content does not have to be related to the headline.
- They present themselves in the form of a news website, which ultimately isn't one.
- The content speaks to a desire/fear (in this case just desire).
- The author doesn't care about the content, it's about displaying advertising or effectively incorporating advertising links
Looked:
The website itself has no imprint, no data protection information or other characteristics of origin. The article on the website is about presenting a product as effectively as possible. In the text, but also next to it and underneath, a Bitcoin trading model is massively advertised. In the end, this also includes a large number of supposed user comments that report on how successful this model is. What looks like a high level of positive interaction is nothing more than part of the advertising scam.

If you follow the product links that are built into the pseudo-editorial text on the website, you will end up in an affiliate sales program. In the end there is a dubious Bitcoin trade method. This means whoever wrote the pseudo-editorial article is likely to have an interest in getting readers to sign up for this model. It is important that the fake story sounds as credible as possible in advance, but at the same time also has a high potential for virality.
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Notes:
1) This content reflects the current state of affairs at the time of publication. The reproduction of individual images, screenshots, embeds or video sequences serves to discuss the topic. 2) Individual contributions were created through the use of machine assistance and were carefully checked by the Mimikama editorial team before publication. ( Reason )

