An ad-supported Netflix subscription is apparently not a good idea. According to a survey by technology company Whip Media, unlikely to switch to Netflix with advertising. Instead, they preferred to stay with their current tariff. Only 14 percent are willing to change. Between April 29th and May 4, 2022, Whip Media surveyed 2,460 TV Time users in the USA.

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An ad-financed subscription would also deter British subscribers (press release reported HERE ). Ted Sarandos, co-CEO of Netflix, may not like the results. He recently announced the launch of an ad-supported Netflix subscription by the end of 2022. A strategy to grow the global subscriber base of 221.6 million customers (as of March this year).

The streaming giant competes with services that offer advertising-financed subscriptions and suffered the loss of 200,000 customers in the first quarter of 2022. Another problem: 23 percent of new US customers cancel their subscription after just one month (press release reported HERE ).

According to Whip Media's survey, current subscription customers are more interested in compelling content than new subscriptions. This sentiment test comes just ahead of Netflix's second-quarter earnings report on July 19. Popular series like “Stranger Things” and “Ozark” returned in the second quarter, as did new films like “Adam Sandler’s Hustle,” which premiered on Netflix in June.

Source: Press release

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