Pinterest launches a new feature with support from Jennifer Lopez, Storm Reid and Megan Thee Stallion.

The new “Watch” feature allows users to quickly browse short videos. Pinterest will redesign its home feed and introduce new features. This is intended to increase the time users spend on the site. One of these will be the “Watch” menu item, which is intended to allow members of the online network to browse through a huge number of short videos and photo galleries as quickly and easily as possible – an attack on the popularity of TikTok.

Virtual bulletin board

“The new menu item is similar to the TikTok feed, where you can quickly swipe up or down to watch videos,” is how the tech portal “CNET” describes the look and functionality of “Watch”. If users find something interesting, they can save the content in their profile and pin it as a “pin” on a virtual pin board. “The Watch Feed also highlights content shared via the Ideas Pin. The user can then add several images, videos, lists and texts to a pin,” says the description.

According to experts, the goal of the redesign is clear: “It should help Pinterest encourage users to spend more time on the platform.” At the same time, this step is also a good example that shows how tech companies are trying to promote video content to put their pages in the spotlight. Last but not least, it is also about strengthening your own position compared to the current short video leader TikTok.

“Positive Corner of the Web”

had to accept increasing criticism for the spread of fake news and racist or anti-Semitic hate messages (press release reported: http://pte.com/news/20210805003 Those responsible at Pinterest have so far largely kept scandals away from their site. “We are the positive corner of the web,” says Annie Ta, Head of Inclusive Product at Pinterest: “We want to create a special community between content producers and the people who view this content.”

Pinterest itself writes about it in its news blog:

Today, Pinterest is introducing a range of new Creator and Pinner products and expanding existing features globally. The platform is constantly evolving and becoming home to a new generation of content creators. As part of the second Pinterest Creators Festival, US rapper Megan Thee Stallion and US actress Storm Reid as well as Pinterest creators Kerin Rose Gold , Wendy's World , Henri Purnell , Carolina Gelen and China Bell the new products together with creators from countries such as the United States Kingdom, Germany, France, Japan and Colombia. In addition, German-speaking Pinterest creators share their success factors as part of a panel discussion, including Henri Purnell from Munich, Lea Green , Be Sassique and Ashley Forsson .

​​​​​​​The new features enable content creators to publish high-quality content that leads to valuable and sustainable exchanges with their communities. Plus, creators can now get paid for their inspiring content. The new experiences now give everyone on Pinterest even more ways to discover, create and shop creator content.


Source: pte , Pinterest

 


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