Facebook is not looking for testers for Milka pizza chocolate. We explain what's behind it!

The Facebook page “Chocolate” advertises that they are supposedly looking for product testers to test Milka products. Visually, potential testers are attracted by the golden yellow packaging of a chocolate bar that does not have the typical Milka colors.

This status message, which is a bit dubious, refers to a file that is stored on Google Docs. By the way: the pizza chocolate is complete bullshit. This variety simply does not exist, and there is no evidence that this variety will appear.

We would therefore like to emphasize at this point: Milka has absolutely nothing to do with the entire process! The chocolate manufacturer is NOT looking for testers this way.

Screenshot: Mimikama
Screenshot: Mimikama

This graphic is simply bait. Incidentally, bait of this type is often used in fake competitions. These baits are all identical in nature: they convey a profit that you basically already have in your pocket. They convey the ease of participation and attract people to a website. The bait is the viral entry into the competition process.

The process

The supposed hope for the product test is initially fueled with a few nonsensical questions, asking you to state whether you are able to recognize Milka by its taste or how often you consume Milka chocolates. However, the answers to these are irrelevant for the rest of the process. It doesn't matter what you click here, the result will always be that you are qualified for a product test. The point here is simply that users are in an environment that can be controlled by the operator of this fake game.

Screenshot: Mimikama
Screenshot: Mimikama

This round of questions is intended to simulate the nature of a job interview. We call this step in fake competitions the bridge . The bridge appears in the form of a fake competition or fake surveys. In this bridge, you are usually promised the winnings directly, you are deceived and work with fake elements.

Ultimately, this bridge is also an illegal component because the promises made are not kept and the structure and presentation uses protected graphic elements. The corporate design of existing companies and their products are mercilessly exploited; on the bridge people also like to pretend to be the company depicted. The aim of the bridge: a link is installed that should lead to the supposed profit!

Screenshot: Mimikama
Screenshot: Mimikama

You leave the bridge via a link that contains an affiliate code that belongs to a commission program. This is an affiliate whose content, if possible, correlates with the fake competition taking place in the bridge. We call this final link the exit. Note: The exit itself, i.e. the affiliates that are linked to, is not illegal! These are business models in which the respective provider of such programs compensates its sales partners through commissions. The participants in turn give their personal data into the hands of address dealers and also grant permission to be addressed in advertising via various channels.

Yes, I agree that the organizer, the main sponsors and qualification sponsors may contact me by email, push notification, post and/or telephone about offers from their respective business area and that the data will also be passed on to these sponsors for this purpose.

The fake counts!

Yellow pizza chocolate? The author of Bait and Bridge, who is probably also the respective sales partner of the affiliate provider, is of course very interested in making his fake story sound as credible as possible in advance, but at the same time also has a high potential for virality.

A good lie is therefore half the battle when it comes to fake news and fake competitions.

Both use the same elements and can therefore be seen as related. However, fake competitions are usually designed in a somewhat more rudimentary manner and are also simpler in their presentation, as the pseudo-editorial part is much smaller. This is probably also the reason why fake competitions are much more widespread than commercial fake news.

Trivia

To be on the safe side, we naturally asked Mika whether such a type of chocolate might be released after all. We don't have an answer from Milka yet, but we have already found the picture used on the suspected fake variety.

Here -> Super clear map pizza


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Notes:
1) This content reflects the current state of affairs at the time of publication. The reproduction of individual images, screenshots, embeds or video sequences serves to discuss the topic. 2) Individual contributions were created through the use of machine assistance and were carefully checked by the Mimikama editorial team before publication. ( Reason )