Detergent: How do the prices differ?

The same detergent – ​​packaged very differently. Sometimes with 16 loads and then with 60 or even 75 loads. In our sample, you pay the least per load for the smallest pack - and the most for the 60 pack.

Is it all just marketing strategies?

Detergent expert Tristan Jorde from the Hamburg consumer center bases this construct on classic marketing strategies. “At some point the word will get around that the bulk packs are better. Then many consumers turn to the large packs and the pricing policy is gradually reversed and profits are made for a while until the word gets around again that the smaller packs are better. And so it goes in circles. It’s always an attempt to collect such a small additional surcharge.”

Concealing price increases: tricks of the detergent industry

Also an old trick: gradually shrink the capacity of the detergent packs in order to conceal price increases. And: Offer a supposed variety of products. Ariel offers color detergents with color protection and extra fiber care - Ariel does not comment on whether the formula of the two detergents actually differs.

Tricks at the expense of the environment

Another problem is the environmental scam. Persil promises 97 percent less plastic consumption in its packaging. Ariel, in turn, advertises the cardboard box, which is recyclable and can be disposed of in the waste paper bin. Then the general tip: wash colder and save CO2. Tristan Jorde classifies this as a classic externalization that transfers responsibility to consumers.

Who really benefits?

Our expert's conclusion: Different packaging sizes, confusing dosage information and flowery advertising promises - this is how many manufacturers do one thing above all: good business.

Pay attention to relative price

Consumers should pay attention to the relative price on the shelf. How much does the detergent cost per kilo or per liter? This enables a direct comparison and allows you to choose the cheaper product.

This video is an excerpt from the broadcast on February 28, 2023.

Source:

Market check SWR , author: Saskia Engels Image source: picture alliance/dpa | Patrick Pleul
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