Corona brings eleven million new users to Snapchat! Augmented reality filters make app attractive – advertising revenue increased by 50 percent.
Social media provider Snapchat gained around eleven million new users during the corona pandemic. 249 million people use the application every day. This has a positive effect on the platform’s advertising revenue. In the third quarter of 2020, Snapchat made $679 million (around €572 million) from ads, an increase of 50 percent compared to the same period last year.
“Good user experience”
“Above all, Snapchat offers a very good user experience. The app is fun, easy to use and takes little time. Facebook, on the other hand, is more time-consuming and users take longer to enjoy content such as videos. During the pandemic, people are also retreating heavily into virtual reality. Snapchat has a lot to offer here with its augmented reality filters. This also gives brands many new opportunities for advertising that is well received by users,” explains social media expert Tim Wissen to pressetext.
According to app developer Snap Inc., a large number of new users on Android smartphones are responsible for the success. Last year, the company redesigned its application on the operating system to make it faster and easier to use. Another important factor for Snapchat is a variety of new filters, such as the “ Dog Scanner ,” which recognizes dog breeds.
Profit from Facebook boycott
Snapchat was able to gain users not only during lockdown. After the exit restrictions were relaxed in many European countries, the app gained around a million additional users there. One possible benefit to advertising revenue, according to Jeremi Gorman, chief business officer at Snap Inc., was the ad boycott against Facebook. Several hundred companies removed their advertising from the social media platform over the summer. Many had increased their marketing on Snapchat.
Source: pte
Article image: Shutterstock / By Ink Drop
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