As early as October, Rewe communicated with the DFB that it would not continue the long-term partnership agreement. The company is now ending the partnership prematurely and at short notice.

Rewe writes in a press release:

However, following FIFA's current decisions and the statements of FIFA President Infantino, the company feels called upon to clearly distance itself from FIFA's stance and to waive its advertising rights from the contract with the DFB - especially in the context of the World Cup .

The company informed the DFB of this today. The REWE Group expressly wishes the German national team and all players much success for the World Cup.

“We are at your side and are rooting for you!” said Souque. The scrapbook currently available from REWE is now being given away free of charge; the company bears the costs. REWE will donate the entire proceeds from the album once the promotion has ended. The exact value and recipients of the donation will be announced later.

Now one could of course “blaspheme” that the partnership agreement would have ended soon anyway, but by waiving the advertising rights and donating the previous proceeds from the scrapbook, the company is definitely sending a good signal.

Item image: Glomex

Also interesting in this context: Several team captains wanted to make a statement by wearing the “One Love” armband.
FIFA doesn't want to tolerate that and is threatening penalties. The German team bows… – Germany bows to Fifa: Manuel Neuer plays without the “One Love” armband


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