Information about the author and the amount paid can be seen in a specially created library

Social media platform Snapchat is offering a political advertising library in celebration of the upcoming 2020 US presidential election.

According to “CNN,” this is the first time that all political ads on Snapchat are publicly available in a table and available for download. Snapchat operator Snap Inc. wants to create more transparency in political campaigns.

“Transparency is extremely important for political communication. In previous elections there was already sharp criticism of hidden opinion-forming on social media. It is therefore desirable that the advertisements and their authors are disclosed. However, troll factories and actors who hire service providers can still avoid this disclosure,”

explains social media consultant Felix Beilharz to pressetext.

Responding to fake news campaigns

With the political advertising library, Snap Inc. is giving in to US lawmakers' demands for greater transparency on social media. These demands primarily follow the Russian-linked political fake news campaigns that influenced the 2016 US election campaign.

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Snapchat's archive shows the name and address of actors who paid for advertising. Details such as the duration of advertising videos, the amount paid and the target group that ads are aimed at can also be seen. Currently the archive has recorded advertising from 2018, but a library is also planned for 2019.

News channel for US election 2020

Snap Inc. is preparing for Snapchat to become a political communications tool in the 2020 U.S. election. Since September 2019, the platform has had its own news channel for political debates during the election campaign.

All of the leading candidates in the election have a Snapchat account, including Donald Trump.

Source: press text
Article image: Shutterstock / By Ink Drop


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