Instant messaging service Snapchat's audience is not easy to reach on platforms like Twitter or Facebook, a global survey by parent company Snap shows. GlobalWebIndex surveyed 20,000 Snapchat users to assess how unique the service's audience is in terms of platform usage. “Snapchat is a unique social media site, especially when compared to Facebook, Instagram or Twitter,” it says.
Users are unimpressed
On Snapchat, posts consist entirely of image-related content, much of which cannot be found on an organized timeline. Instead, users have to catch up with their friends via Stories - a concept that was later imitated by literally every other popular social media platform. 67 percent of those over 16 who use Snapchat daily go on Twitter less than once a day. 53 percent are on YouTube and 51 percent on TikTok and 41 percent on Facebook.
In India, 64 percent of die-hard Snapchatters don't use Twitter every day. 39 percent are on Facebook and 23 percent on YouTube. The result is even more interesting when it comes to 16 to 24 year olds. According to the survey, 70 percent of daily Snapchatters in this age group do not use Twitter every day. The number of Snapchatters who don't use Facebook every day is 53 percent, while 21 percent of daily Snapchatters don't use YouTube daily. India is the first and only market where Snapchat has distribution partnerships with all leading Android OEMs, reaching over 100 million devices there.
You might also be interested in : “ Family Center: Snapchat introduces parental controls ”
Source : press release
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