The claim

A picture from a hardware store is shared on social media: power strips. Gender madness is spreading. It's a shame that Brennenstuhl needs that.

Our conclusion

The photo has been post-processed. According to the manufacturer, there is no advertising material that says “socket strips”. Different requirements apply to power supply solutions indoors and outdoors.

No, the picture from a hardware store shelf is of course not real, but has been reworked. The manufacturer told us:

Hello, the advertising material you are referring to was not created by us.
According to our findings, this is an edited image - the original meaning behind it describes the area of ​​​​application of the power strips - outdoors and indoors. Best regards, the brennstuhl® team

___STEADY_PAYWALL___

The internet takes the creative image design partly seriously, partly with humor:
++ The gender madness is spreading... ++ *phew* It's a shame that Brennenstuhl has to do that - their power strips are great ++ The opposite gender is then out of power strips* ++ Wow.. I'm not in the mood for gender shit anymore. Already in the hardware store.. ++ They are only reduced to their holes! ++

Why “inside” power strips?

MIMIKAMA
Advertising material without post-processing

While break resistance and surge protection are the focus of indoor power supply solutions, additional factors must be outdoors : cables and plug connections must be protected against splash water, the ingress of foreign bodies, UV light and low temperatures. Or in short: inside has to be able to do less and is therefore cheaper.

When inside is not the same as inside

Advertising should also entertain; in marketing, what works is often allowed. Berliner (m/f/d) available for sale in Hinnerbäcker branches since October 17th, 2022

Berliner (m/f/d)
The sweetest temptation since gender existed

In 2017, a customer made himself a laughing stock when he complained on social media about a “chicken fillet” at Aldi. There are many other examples online where the name is – intentionally or unintentionally – associated with the gendering of products. A small selection:


Sources: brennstuhl.com , merkur.de
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