They look lovely, these sweet four-legged friends. And the way they sit there in front of their huts is just adorable!
And you can now win these magical huts! How great is that? The “International Dog Association e. V.” says it is giving away 10 dog houses with equipment of your choice.
Every animal lover has to take part, right? Who wants to deprive their little friend of such a luxury penthouse for dogs?
Well, what's stupid here is the “International Dog Association”. V.” is a fake at this point. The competition in this form is a pure lie. We will describe exactly what happens here below:
Win a dog house for your best friend now
Dog owners beware!
We are giving away ten (10x) dog houses with equipment of your choice.
This is how you ensure your participation:
Write us a comment saying how old your dog is and write us a message (messenger) with “Participated”. Share this post to double your chance!The competition will be
closed on Sunday, September 30, 2018.
The winners will be contacted via Facebook and emailThis competition has no connection with Facebook.
Good luck!

Classic fake competition in 3 steps
Ultimately, fake competitions have a certain thing in common: They run in three stages, which make it possible to see what they're really about. Because fake competitions, which have a strong virality, are a business model. In contrast to real competitions that are organized by companies for advertising purposes, fake competition organizers use the product as a decoy.
3 steps
The first step is the bait. This bait usually appears in the form of a status message on Facebook, in a WhatsApp message or, in rare cases, as an Instagram message. These baits are all identical in nature: they convey the prospect of a win that you essentially already have in your pocket. With the ease of participation, they entice you to take part and lure you to a website. This is the bait . The bait is the viral entry into the competition process.
In this special case, the status message with its request to write a message represents the start of the 3 steps. No matter what you write, an automatic response always follows:

Step two is usually a website that pretends to be a competition with a question and answer session. This round of questions is not necessarily always present, as it is irrelevant and is only intended to simulate a competition. We also call this step two the bridge . The bridge takes the form of a fake competition. In this bridge, you are usually promised a prize directly, deception is used and fake elements are used. Ultimately, this bridge is also an illegal component because the promises made are not kept and the site uses protected graphic elements in its structure and display. The corporate design of existing companies and their products are mercilessly exploited; on the bridge people also like to pretend to be the company depicted. Goal of the bridge:
a) Generate virality (example: forward this competition to 20 contacts).
b) A link is installed that should lead to the supposed prize.

The third and final step is a so-called affiliate program. You leave the bridge via a link that contains an affiliate code that belongs to a commission program. This is an affiliate whose content, if possible, correlates with the fake competition taking place in the bridge. We call this final link the exit. Note: The exit itself, i.e. the affiliates that are linked to, is not illegal! These are business models in which the respective provider of such programs compensates its sales partners through commissions. These sales partners are recognized by the provider through an identification code, so that every newly registered participant in the affiliate competition can also be assigned to the sales partner. By the way, the person who designs the bridge freely decides which partner program he uses as an exit. We also often find systems that read the participant's origin and device information and thus direct them specifically to different commission programs. Therefore, you can never say clearly which commission program will ultimately be used; in the worst case, you will end up with dubious WAP billing stories or opaque subscription services.
Particularly funny in our test case: We were directed to a competition for an iPad Air2. There were no doghouses anywhere.

The fake counts!
Therefore, the author of Bait and Bridge, who is also likely to be the respective sales partner of the affiliate provider, has a great interest in ensuring that his fake story sounds as credible as possible in advance, but at the same time also has a high potential for virality. In the case of the dog house competition analyzed here, you actually don't end up in a thematically relevant affiliate program.
A good lie is therefore half the battle when it comes to fake news and fake competitions.
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Notes:
1) This content reflects the current state of affairs at the time of publication. The reproduction of individual images, screenshots, embeds or video sequences serves to discuss the topic. 2) Individual contributions were created through the use of machine assistance and were carefully checked by the Mimikama editorial team before publication. ( Reason )

