A survey of Americans shows that many believe there is a connection between coronavirus and the beer of the same name.
CNN reports that two surveys show that Americans see a connection between the virus and the beer of the same name. A full 38 percent of Americans would “under no circumstances” buy Corona beer because of the outbreak, and 14 percent would not order it in public.
The survey
As Stefan Niggemeier reports on “ Übermedien ,” the CNN report is based on a press release from the US agency 5W Public Relations. However, in that press release there are only the results, but not what specific questions the 737 participating US citizens were asked; there is only something vaguely vague about “their opinions regarding the beer brand and the novel coronavirus”.
Now a PR agency is not necessarily an objective source, and the number of only 737 beer drinkers surveyed (so non-beer drinkers were not even asked!) is not really representative.
“Übermedien” therefore comes to the logical conclusion that 38 percent of beer drinkers would not buy Corona beer – for whatever reason.
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“ The Atlantic ” dug deeper and wanted to know the exact questions. After repeated phone calls, emails and tweets between the news site and the PR agency, it became clear that the agency was doing what PR agencies do: producing things that can go viral.
The questions were “ Is Corona linked to the coronavirus?” ” and “ Given the coronavirus, are you planning to stop drinking Corona? “.
Now “The Atlantic” received the questions, but not the corresponding answers, perhaps for the reason that Americans are perhaps not as stupid as the survey would have them believe. As the press release also shows, only 4 percent of Corona consumers will no longer drink Corona!
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Conclusion
The survey is not really representative anyway.
38 percent of beer-drinking Americans would not drink Corona beer for whatever reason , but only 4 percent of Corona consumers avoid the beer.
Nevertheless, this vague survey found its way into various media without questioning the actual source.
Article image: LinaOli / Shutterstock
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