This bunny has a tradition – The Gold Bunny from Lindt!

There is currently a photo of a receipt making the rounds on social media that is being used in a rush! After yesterday's inquiries about a receipt from Karstadt, we have now also received inquiries about a receipt from Rewe.

On both, a traditional rabbit the merchandise management system . And we are asked the following questions about both:

What's that supposed to mean? Are they denying the Easter Bunny? Is the religious feelings of Muslims being taken into account here and is the Easter bunny therefore removed from the range?

The Gold Bunny has been a fixture in Lindt's Easter range since 1952.

THE MOST CHARMING EXPRESSION OF THE FINEST LINDT CHOCOLATE
THE LINDT GOLD BUNNY...
The beginnings of the Gold Bunny: As one of most traditional GOLD BUNNY saw the light of day in the world of chocolate in 1952.
... you can read about it on the Lindt homepage.

That was over 65 years ago, so this bunny and his appearance at Easter have a long tradition.


opinion

While a statement from Karstadt that we requested is still pending, Rewe has spoken out on Facebook, among others:

On Rewe's Facebook page, the social media team writes the following in response to various questions:

“…. For a quarter of a century - since 1992 to be exact - REWE has been calling the well-known Lindt gold bunny on the shelf and on the receipt the “traditional bunny”. As far as we know, the Lindt Gold Bunny has been around in Germany since the early 1950s. In this respect, the conceptual reduction on the label on the shelf or the receipt to “traditional rabbit” is quite apt. Best regards, your REWE team"

image

So, we note:

The Gold Bunny has been around since 1952, and the name Traditional Bunny at Rewe (as well as Karstadt Groceries and Penny, which belong to the same group of companies) for the Gold Bunny in the merchandise management system has been around since 1992 , so it has been around for over 25 years. This is what a long-standing tradition in the Easter confectionery range looks like.

So the panic over Islamization bunnies is causing a huge wave , not just on social networks, because the chocolate bunnies from various confectionery manufacturers are on everyone's lips ! All of this gives rise to a hearty, traditional Easter laugh on the Internet, because many outraged Internet users seem to have missed the fact that chocolate bunnies are certainly not just offered for sale as Easter bunnies at Easter. Time to take off the blinders!

We say:

Bon appetit! Happy Easter! And if you are a Christian, think about the essentials: suffering, crucifixion and resurrection as the central theme of the Christian faith and Easter. Because Easter is the most important festival for Christians .


If you enjoyed this post and value the importance of well-founded information, become part of the exclusive Mimikama Club! Support our work and help us promote awareness and combat misinformation. As a club member you receive:

📬 Special Weekly Newsletter: Get exclusive content straight to your inbox.
🎥 Exclusive video* “Fact Checker Basic Course”: Learn from Andre Wolf how to recognize and combat misinformation.
📅 Early access to in-depth articles and fact checks: always be one step ahead.
📄 Bonus articles, just for you: Discover content you won't find anywhere else.
📝 Participation in webinars and workshops : Join us live or watch the recordings.
✔️ Quality exchange: Discuss safely in our comment function without trolls and bots.

Join us and become part of a community that stands for truth and clarity. Together we can make the world a little better!

* In this special course, Andre Wolf will teach you how to recognize and effectively combat misinformation. After completing the video, you have the opportunity to join our research team and actively participate in the education - an opportunity that is exclusively reserved for our club members!


Notes:
1) This content reflects the current state of affairs at the time of publication. The reproduction of individual images, screenshots, embeds or video sequences serves to discuss the topic. 2) Individual contributions were created through the use of machine assistance and were carefully checked by the Mimikama editorial team before publication. ( Reason )