The company has updated its Community Guidelines to create a set of rules that, while stopping short of its previous tolerant attitudes toward sexuality, still allow for a wider range of representations. “Historically Significant Art” is the only exception in the revised Terms of Use

No explicit actions

According to the company's posting, it is now possible to share content containing nudity, adult content or sexual themes with the appropriate community label.

“However, visual depictions of explicitly sexual acts remain prohibited on Tumblr.”

Tumblr

According to the Help Center posting and Community Guidelines, "text, images, and videos containing nudity, explicit language, sexual themes, or adult content" are now allowed on Tumblr. Visual depictions of sexually explicit acts or content with an overt focus on genitals are taboo.

Advertising stop for services

However, there is an exception for "historically significant art" like you might see in the average museum that depicts sexual acts. Art from the Shunga Empire from India is mentioned here as an example. However, this content must be marked accordingly so that users can filter it.

However, users cannot post links or advertisements for “adult-oriented affiliate networks”. This means that no escort services or erotic services can be advertised. It is also not possible to post content that promotes pedophilia. This also includes sexually suggestive content with images of children.

Ban difficult to lift completely

Tumblr banned adult content such as women showing nipples in 2018. At the time, the company was owned by Verizon. It was later sold to Automattic, the owner of WordPress.com. CEO Matt Mullenweg stated at the end of September this year that completely lifting the ban would not be feasible.

It is largely responsible for the fact that Internet structure services such as payment processors or the iOS App Store disapprove of explicit adult content. Mullenweg hopes Tumblr will become more like WordPress.com. Sexually explicit images are also prohibited here. However, the protection of nudity in art is formulated in less nebulous terms.

Source:

Press release
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