After months of back and forth, things suddenly happened very quickly: Last week, Elon Musk marched into Twitter headquarters with a sink and tweeted “Let that sink in” (can mean “Let that sink in” or “Leave that open.” affect you”). In his profile, to stick with puns, he now calls himself “Chief Twit” (meaning “chief tweeter” or “chief idiot”).

But that's about it for the humor on the platform, because it's certainly not just the dismissed management who don't feel like laughing, but also all current and future owners of a coveted blue tick that verifies the authenticity of an account - because this is subject to a fee become.

You better work, b*tch!

The Twitter employees are also a little at a loss when it comes to their new boss: meetings he had announced were canceled at short notice, he had program codes printed out only to then shred them again ( he wanted to check how quickly the employees could do this and what they programmed in the last seven days) and now they also have a deadline of November 7th for the paid hook - otherwise they will be fired.

In 2021, Twitter Blue was introduced ( we reported ), a subscription model for $4.99 with which tweets can, for example, be edited 30 seconds after being sent or long threads are automatically converted into easier-to-read text.

The Verge ” and “ Platformer , this subscription model will now be increased to $19.99 and will have an additional function: Anyone who has or wants to have a blue tick will have to pay for it in the future. Musk already hinted at an indication that the verification process would change yesterday, Sunday:

Users whose account is already verified will soon receive a request to take out a subscription: They have 90 days, otherwise the blue tick will be deleted.

It is currently unclear whether the blue tick will still be available through a verification process (which is what makes it so sought after) or whether it can now simply be purchased through a monthly subscription - which, paradoxically, makes it pretty worthless since you can only use it recognizes who pays $20 a month to Twitter, but no longer knows whether an account is real.

Quo Vadis, Twitter?

another change : Twitter's homepage no longer contains just the login, but rather a selection of trends and tweets in order to arouse the curiosity of new users who are still hesitant to register.

But this small change, which would never have happened under the old management without there being lengthy discussions between the teams, also has a symbolic character: a different wind is now blowing on Twitter. For users who are supposed to pay, for employees who are put under pressure.

However, it is more than questionable whether this will quickly recoup the $44 billion that Musk paid for Twitter.

Article image: Pixabay


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