Musk's first attempts to make money on Twitter had caused absolute chaos. Instead of properly preparing, communicating and implementing a consistent monetization strategy, the erratically acting “Chief Twit” apparently sent the Twitter community and his own teams into a state of turmoil with seemingly spontaneous decisions about blue, gold or gray ticks. Unless the latter had already fallen victim to the wave of layoffs. There has now been some calm and the fog of monetization is clearing.

Blue, gray and gold: The Twitter hooks

Immediately after the acquisition, Twitter switched the coveted blue tick that indicated verified accounts to a paid subscription. Now anyone who was willing to pay the price of $8 could have it. Various fake accounts also indulged in this pleasure, which meant that the importance of the catch, namely creating credibility for an account, became obsolete in an instant. Meanwhile, Twitter introduced a gray verification checkmark designed to flag politicians' accounts.

And finally, verified companies received a golden tick to document the reputability of their account, also known as Twitter Blue for Business.

Gild the golden hook

Now reports have surfaced that Twitter is about to have the golden hook gilded at $1,000 a month. This is how expensive the paid subscription will probably be for companies, although it is unclear whether the exact amount has already been finally decided, as can be heard from various sources.

British social media expert Matt Navarra quotes from emails that companies received from Twitter to get them excited about the new corporate subscription.

In the email, Twitter explains that as a first-time subscriber, the company will receive the golden tick as well as special badges for connected accounts, so-called affiliates. In the next few days, participants will be invited to a new administration portal and will be approved for so-called tweet boosting, apparently a tool that can be used to generate additional reach for the gold-verified company and its affiliates.

Of course, all of this is not for free.

Otherwise, Musk's oft-stated desire to turn Twitter, which he cost $44 billion into a money-printing machine, wouldn't work either. According to this email, the golden hook will cost $1,000. An additional $50 will be charged for each connected account. Per month. Twitter's tone with its golden customers is friendly. “Let me know if you’re interested and I’ll send you the payment link,” the message reads.

Public confirmation is still missing

Twitter's golden hook has not yet been publicly confirmed. However, companies that have already been gold verified may find it unfriendly to be told that they will lose the hook they have become fond of if they do not accept the paid subscription offer. After all, you have to earn $12,000 a year first.

Monetization attempts everywhere

There was further evidence of new ways to make money with Twitter in mid-January. Twitter broke the connection to its own APIs, i.e. the interfaces with which third-party apps could access Twitter. Details remained unclear for a long time until the short message service finally published a statement. It is now clear that access to the APIs will also be chargeable, although how exactly remains unclear. This means that the business models of many apps are also going through a slump, because if the cost situation changes significantly, it may no longer be worthwhile to operate an app.

Enticement offer for content creation

Elon Musk is working on many corners to make Twitter attractive, to counteract the migration trends after the chaos of the takeover and ultimately to make money with his investment.

Earlier this month, he announced that he would share advertising revenue from ads in comment threads with content creators. Small catch: You can be verified with the blue tick (which is subject to a fee). Nevertheless, publishing content on Twitter should become much more attractive. A clear advantage over Instagram. It remains to be seen whether this step will pay off in terms of user numbers and monetarily.

Source:

The Verge , The Standard
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