It's no secret that Google collects as much data as possible in order to display relevant advertising. But what exactly does the company know about you?
Of course, you probably use Google as a search engine. Your smartphone is most likely an Android device, a Google product. You also look at many sites that use Google Ads.
And whenever you come into contact with Google in any way, data about you is collected: your age, gender, hobbies and preferences.
Many people weren't really aware of this until they came across a TikTok video that went viral:
@tiktoktrishkabob#stitch with @teenybee818 Google knows way too much about all of us. #google #ads #digitalmarketing #digitalmarketer #bigbrother
What Google knows about you
The company makes no secret of what it knows about you; you can even see it publicly and change it! However, you also have to know where this information is hidden.
To do this, go to this website: Google Advertising Settings
There you can set whether you see personalized advertising, i.e. advertising tailored to you personally, on the Google Ads pages, or whether you want to switch this off.
The information that can be found there is sometimes disturbingly precise. In my case, however, it was also very chaotic, because as a Mimikama author you have to google a lot for topics that don't necessarily reflect your own interests.

Although some things are correct, such as age, gender and interest in anime and manga as well as various game genres, Google is completely wrong on other points, for example the state, Apple iOS and mountain and ski resorts.
Google wants to show interesting advertising
This data collection may seem frightening, but it has one advantage:
you can edit it yourself, and Google even wants you to!
You can click on each individual point and deactivate it if necessary so that you no longer see advertising from certain areas. This is mutually beneficial: you have to see advertising on many sites anyway, then it can at least be interesting for you. And advertisers reach the right target group.
Such personalized advertising can also lead to strange misunderstandings. For example, someone complained to us that we had advertising on our site for Kopp-Verlag, which largely distributes books about conspiracy myths.
But this was a typical Google Ads advertisement: The user himself probably looked at such pages so often that Google saved this as an interest for him - and therefore also shows such advertising to us. We ourselves have limited control over which advertising appears to users.
Conclusion
Of course, for many users, advertising on websites is annoying. But it is also necessary in order to be able to continue to offer information free of charge.
Such data collection is somehow scary, but at least you can see advertising that you like - and thus support the site you are visiting.
Also interesting:
Supposedly, starting “tomorrow,” Facebook will be allowed to use your photos and publish everything you’ve ever posted. It is a chain letter construct that consists of various chain letters.
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Notes:
1) This content reflects the current state of affairs at the time of publication. The reproduction of individual images, screenshots, embeds or video sequences serves to discuss the topic. 2) Individual contributions were created through the use of machine assistance and were carefully checked by the Mimikama editorial team before publication. ( Reason )

