Upcoming changes to X
There are rumors about a groundbreaking change that could soon be introduced on X.: the elimination of article headings and accompanying text in the link preview. Instead, only the cover image and clickable link should be displayed. – This step is being driven by Elon Musk himself. He believes this change could bring more money to the platform.
But what does this mean for publishers, creators and the average X user?
Why Musk wants to change the link preview
Fortune's Kylie Robison reports that Elon Musk personally believes that a link preview takes up too much space. His goal is to design the ad so that only the image and link appear. But what is really behind it?
The obvious assumption is that he wants to get publishers and creators to pay for expanded posting functions. There is also speculation about a reduction in clickbait and a change in the journalistic offerings on the platform.
The possible effects of article design: A double-edged sword
On the one hand, this change could result in a cleaner and less cluttered display. On the other hand, there are also risks associated with it. Publishers and creators may need to include more content directly into their posts to provide context to users. This could lead to a decrease in the use of the platform by publishers and creators or to a deterioration in the quality of the content offered.
Mixed feedback from advertisers
Interestingly, this change has already been tested with some advertisers. They were reportedly not particularly keen on the idea. While some see the potential to reduce clickbait and improve the quality of articles, others are concerned that this could impact the platform's usability.
X in transition: further changes and technical problems
The planned update isn't the only big change X has undergone recently. From Twitter's rebranding to X to technical issues with pre-2014 images to media linking delays, it's been a turbulent time for the platform. These issues could impact the number and satisfaction of users.
Conclusion: A courageous step into an uncertain future
While Elon Musk is known for making bold decisions, it remains to be seen whether this change will prove wise in this particular case. For publishers and creators, this could be a time to rethink and adapt. General X users will have to wait and see how this will impact their daily use of the platform. It's a time of change for X. And like any big change, there are risks and opportunities.
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