The short messaging service X, formerly known as Twitter, has announced important changes ahead of the next US congressional and presidential elections in November 2024. The company wants to allow political advertising from candidates and parties while strengthening its commitment to security, transparency and freedom of expression.

X's move into political advertising

The floodgates are open: X revealed in a blog post that political candidates and parties will soon be able to advertise on the platform. This innovation marks a notable shift since the company had previously banned political ads worldwide. So X will allow political advertising in the US before the 2024 elections.

Protecting integrity and transparency

However, X is aware of the responsibility that comes with political advertising. The company plans to strengthen its security and elections team to protect the integrity of the platform. An important step towards transparency is the introduction of a global transparency center. This will allow users to view the political ads running on X. This access to information empowers the platform's users and promotes debate during the electoral process.

Freedom of expression and flow of information

X points out that it is not his job to judge the truth of controversial information. Instead, the company sees its role as protecting free expression and allowing users to discuss openly. This approach differs from the past, where social media has often been criticized for its lack of action against misleading or false content in the run-up to and during elections.

A step into the future

The decision to allow political advertising is an important step in the development of X. Musk and his team understand the importance of political messages in the digital age. The innovations could also help increase X's revenue. Because some advertisers left the platform after Musk took over. X strives to balance freedom of expression and responsibility by creating a balanced environment in which political messages can be spread without undermining trust in the electoral process.

Conclusion

X, with Elon Musk at the helm, sees this opportunity as both a challenge and an opportunity. The decision to allow political advertising reflects the growing need to create a platform where different opinions can be expressed without questioning the fundamental principles of truth and democracy.

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Source:

derStandard , X Blog

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