Does YouTube want to increase its revenue with this? Be it by increasing the number of advertising clips or by generating premium users who take out a subscription on the platform. Or is it – as YouTube explains – a small experiment?

YouTube is increasing the number of advertising revenues

You know it: you just want to briefly watch a video on YouTube and an advert appears in front of it. You can check the duration with a quick glance - you have to wait a few seconds until the "Skip" button appears. But currently, for some users, one advertising clip follows the other. Some users who don't use an ad blocker have to sit through up to ten clips before they get to the actual video, reports 9to5Google and users on social media platforms.

Users' patience is put to the test

If you are an impatient person, you will probably want to throw your cell phone or PC out of the window. It is obvious that this is a tough test of patience. You just want to see a video.

Users also find advertising that interrupts a video to be particularly annoying. What bothers affected users most is that the advertising cannot be skipped.

The company itself confirmed this when a user expressed his displeasure on Twitter and received a response from “TeamYouTube”:

“This can happen with a certain type of advertising format called bumper ads, as they are only up to 6 seconds long.”

So this is about particularly short advertising clips, but there are several of them that you don't have the option of skipping.

Premium subscription essential?

If you want to watch your videos on YouTube undisturbed, you have the option of taking out a premium subscription. Here you benefit from some features and also ad-free access to the videos.

According to YouTube it was a test

A YouTube spokesperson confirmed to 9to5Google that these so-called “ad pods,” through which several advertising clips were shown, were part of a “small experiment” that has now been completed:

“At YouTube, we're focused on helping brands connect with viewers around the world, and we're constantly testing new ways to present ads that improve the viewer experience. We ran a small experiment globally that showed multiple ads in an ad pod as viewers watched longer videos on connected TVs. The goal is to provide viewers with a better experience by reducing commercial breaks. We’ve completed this little experiment.”

9to5Google

The company also stated that "user experience remains a top priority and reducing ad interruptions is part of this goal."

Source: 9to5Google , t3n

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